Marketing Channels (Prentice-Hall international series in management)
By Unknown Author.
Description
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channels, Seventh Edition shows readers how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. - from Amzon
ISBN(s)
0135571243, 9780135571248
